Apple raises MacBook and iPad prices, citing rising chip costs
Apple has raised prices on MacBook and iPad models, blaming what it described as significant increases in component and chip costs. The company, which typically holds list prices steady over a product’s life and absorbs supply-chain swings, is instead passing the higher costs to buyers.
The move is a visible consumer-facing signal of the cost pressure running through the semiconductor market, where demand tied to AI computing and tight leading-edge manufacturing capacity has pushed up prices for advanced chips. For Apple, which designs its own processors but relies on contract manufacturers, higher wafer and component costs squeeze margins unless reflected in retail prices. Whether rivals follow will indicate how broadly these cost increases are being felt across the device industry.